Bamboo Sushi is a modern Japanese restaurant known for its commitment to sustainability, high-quality ingredients, and a refined yet approachable dining experience. With a focus on fresh, premium sushi, the brand blends authenticity with environmental responsibility. The goal of the rebrand was to elevate Bamboo Sushi’s visual identity and carve out a distinct presence within the competitive landscape of Japanese cuisine.

I approached the redesign by placing typography at the core of the brand’s visual language. The intention was to create a logo and identity system that felt both contemporary and rooted in tradition—balancing clean, modern aesthetics with subtle nods to Japanese design sensibilities. Through carefully chosen typefaces and refined detailing, the brand reflects Bamboo Sushi’s dedication to craftsmanship, quality, and sustainability.
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The process focused on developing a structured and cohesive typographic system that reflects Bamboo Sushi’s clean and modern ethos. Rather than leaning into expressive or ornamental type, I prioritized simplicity and clarity—choosing fonts that are refined, legible, and adaptable across multiple touchpoints. This minimal yet thoughtful approach ensures the identity feels premium and consistent, whether applied to signage, packaging, or digital platforms, while still aligning with the brand’s core values of quality and sustainability.